Quality vs. Quantity: Creating a Content Strategy in 2019 Part1

And so, I think finding a balance of raising a child with entrepreneurial aspirations, finding a cadence between them respecting things, but also leaning in on their strengths. But it's interesting that the person put limited means. It means that they're feeling some insecurity that they can't give their kid a $10,000 boost.
That's the best thing that happens. Put a kid out there that has to learn how to eat for themselves. The best thing that ever happened to me was when I rolled up on my mom in fifth grade and I was like, mom, everyone's getting Nintendo. I was Nintendo. She looked me dead in the face and, with her Russian accent, she said go buy it.
So then, I fucking shoveled snow and fucking raked leaves and washed cars and sold lemonade. And from a very young age, I learned how to make money for myself. I genuinely think entitlement is poison. Abundance is poison for entrepreneurs. I genuinely think restrictions, limits, and lack of resources are the foundations of the best entrepreneurs. - [Man] Yeah, very good.
Next question comes from Chris. He says how can I take my indie comic book from being a small-scale project into a large brand that more readers will care about and enjoy just as much as I enjoy creating it. - Chris, I think there's a couple of things. One, first of all, you have to understand, the market is the market. And so, for me, two things that I would do.
One, if it's good, I'm blown away by how many people get mad at doing free work. All these creators get mad at free. It's so laughable. I always do shit for free and will continue to do things for free because it creates leverage and context. So what I would do, Chris, if you can afford it, and if you couldn't afford it, have a side hustle that lets you afford giving away 3,000, a thousand, 2,000 of the comics. Go to a Comic-Con.
Use online hashtags of people that are interested. Just give it away. The attention's worth more than anything else. And I always say, watch what I do, not what I say. There's a reason I don't sell products.
There's a reason I don't have masterminds, or e-books, or things of that nature. I give away all my content for free because your attention's more valuable than extracting money from you. So I would give away the comic book at scale.
- [Man] Very good. Next question, the last question, number six comes from Pam. She says what's the number one piece of crap thinking or behavior that gets up your nose?
She wants to know what this room needs to hear to start doing better in business and life. - Man, I like you, Pam. (laughing) Pam, there's a lot, I mean, look, there's so much... I mean, look, the thing that really drives me crazy, and I just spoke to it, is entitlement. Anybody here that thinks anybody owes them anything is already in deep shit. Entitlement's stunning.
Number two, the thing, lack of patience. It's why I push it so hard. You want to make a million dollars a year and you think that's supposed to happen in the first two three, four, five, seven years of you doing something. It's laughable. People have gotten so crazy about the one or two things like Uber and Instagram without realizing that it's, you're more likely to win the lotto than start a company that looks like that.
You're more likely to get struck by lightening seven times than starting anything that looks like Uber or Instagram. So just people's perspective is completely fucked. I don't understand what people are doing out here.
I don't know what it is in Australia, look this up. The median income levels compared to what people are aspiring to. I America, if you make $440,000 a year, you're in the 1% earners in one of the richest countries in the world. If you make $440,000 a year in America, you're in the 1%. That's the bottom of the 1%, but you're in the 1%. Yet, everybody's walking around like, if they don't make a million bucks, they haven't even started doing anything.
And so, perspective, entitlement, complete lack of patience. This stuff is hard and takes a lot of work. Clearly, what gets in my nose, which I like the way you put it, is when we transition to this Q&A, that I had a rant for two more minutes.
I can't wrap my head around how many people have consumed the same shit from me 67 times, in written form, in audio form, in video form, and in 88-page deck form, in LinkedIn form. I spend millions of dollars saying the same fucking shit in 400,000 ways, hoping today's going to be the fucking day. That fucking pisses me off, Pam. (laughing) (audience applauding) - [Man] That was the last question. So any last words?
You flew 36 hours. You're here. Any last words you want to give? - That's a big sign.
Can I ask a question? Yes, that's just, I have to reward that ridiculous sign. Go ahead.
(laughing) I'll repeat it. (speaking faintly off mic) I'm here. Come up here. Let clap it up for Amir. Yo, Amir's buddy, hold up the sign that you guys made. Stand up and hold it up.
It's such a piece of shit, (audience laughs) but it worked. Come up here, Amir. Bring your fucking sign. This is perfect. This is attention arbitrage.
I mean, how much did this piece of shit cost? Like, a dollar? Look at this. But it worked. Good job. What's your question?
(cheering) Do you have a mic for him? Or you can speak into my mic. - [Man] Here, I'll give him mine. - There we go.
- I'm currently 15 years old. - 15? - Yeah. (cheering) I skipped a day of school for this. - That's a great decision. - Yeah.